The Evolution of a Genre: Is the US Still the Home of R&B?

Mar 14, 2024

2:30pm – 3:30pm CT

Since its origin in the U.S. during the mid-1940s, R&B has evolved as a genre through its many iterations, expanding beyond its American roots to cultivate an international audience. In an era where music transcends borders and cultures, a pivotal question arises: Is the U.S. the only fertile ground for R&B success, or can artists thrive beyond its borders, particularly in the UK? This panel will examine the evolution of R&B, cultural influences, market dynamics, the impact of media and technology in shaping artists' careers, and whether the future of R&B lies in its globalization as well as the role the UK could play in this transformation.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Ashley Asomani
photo of David Cox
David Cox

CLK Creative Works

photo of Tom Jones
Tom Jones

LoveRenaissance (LVRN)

photo of Bellah

Sonitus Music Group Ltd

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