Tomorrow’s Journey: The Future In-Car Experience

Mar 14, 2024

11:30am – 12:30pm CT

From passive travel to active living—journeys are transforming. Join us as we navigate the future of in-car experience in the autonomous era. We'll delve into the crucial role of trust and safety as vehicles take control, explore the boundless freedom for passengers to work, relax, or socialize whilst on the move. We'll discuss how AI, AR, and natural language processing are enabling richer and more natural interactions. Step into the era of the sentient car—where every journey is a tailor-made experience.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Lyse Martel
Lyse Martel

Volkswagen Group Future Center Europe

photo of Charlie Prather
photo of George Watson
George Watson


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