photo of Lyse Martel

Lyse Martel

CMF (Color, Material, Finish) Design Expert
Volkswagen Group Future Center Europe

An expert in CMF (Color, Material, Finish) design for consumer tech, automotive and interiors, Lyse specializes in crafting the distinct identity of brands and products. With an approach rooted in strategic thinking, she creates solutions that are both evocative and practical, pulsating with emotion and charm. She has designed and developed products for brands including Bang & Olufsen, the Chinese-born electric car company NIO and more recently, Volkswagen Group’s future center in Europe. From manufacturing and craftsmanship to the links between the physical and digital worlds, Lyse is interested in the ingredients that create wellbeing and that enhance the user’s sensorial experience. Circularity is also a focus, as she is sensitive to supply chain issues posed by the industry.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Lyse Martel
Events featuring Lyse Martel