The Death of the Purchase Funnel
For decades Marketing 101 classes have extolled the simple brilliance of the purchase funnel. A repeatable guide that brings consumers to purchase over and over again. New research from Edelman confirms what many have felt for years: the traditional funnel no longer reflects the modern brand-consumer relationship. The relationship is not merely transactional, nor do consumers behave in sequential stages. In fact, 78% say brand loyalty and attraction occurs after the purchase. Join Edelman and a master class of CMOs who together will cast a new model – one where purchase is just the beginning.
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