Attention Is A Valuable Currency

Mar 14, 2024

4:00pm – 5:00pm CT

The duration of our attention spans is ⅓ what it was in 2004. Amid a content deluge, creators are breaking through the noise. And not those with millions of followers. Micro influencers — those who have modest, yet highly-engaged followings — connect with their audiences on a much deeper, authentic level. In turn, they are driving real impact, and billions of dollars in sales, for brands. It’s time brands take note and rethink the way they reach their audiences. Join Linktree CPO Jiaona "JZ" Zhang to learn how to break through the noise, embrace authenticity and ultimately earn more online.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jiaona Zhang
Jiaona Zhang


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