Case Study in Sync: Advertising 2.0

Mar 12, 2024

10:00am – 11:00am CT

Following on the heels of 2022’s successful discussion of music in sync advertising, we dive even deeper into the journey of a song from its inception to landing a spot on a major TV commercial. With the help of today's top music supervisors, we will examine topics such as the magic formula for a great sync, current trends and navigating the complex landscape of the world of sync. We will walk through several campaigns, examining in detail, the brief, the music that was considered for the commercial and the final song that was chosen.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Doug Darnell
Doug Darnell


photo of David Fisher
David Fisher

Songs for Film & T.V.

photo of Eric David Johnson
Eric David Johnson


photo of Molly Salas
Molly Salas

Halo Music & Sound

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Secondary Access
Film & TV Badge