Following on the heels of 2022’s successful discussion of music in sync advertising, we dive even deeper into the journey of a song from its inception to landing a spot on a major TV commercial. With the help of today's top music supervisors, we will examine topics such as the magic formula for a great sync, current trends and navigating the complex landscape of the world of sync. We will walk through several campaigns, examining in detail, the brief, the music that was considered for the commercial and the final song that was chosen.