Decoded: Insights Into Artist Signings and A&R Strategies

Mar 13, 2024

10:00am – 11:00am CT

Calling all artists, managers, and artist advocates who are curious as to what label A&Rs and management companies are looking for when identifying and signing new talent. In this completely interactive session, we’ll go through specific examples of what music execs look for when investing in new artists and creators. We’ll spark debates and healthy discussion – but most importantly aim to help the audience understand the thought process behind the people they are looking to gain the attention of. The phrase “Going viral on TikTok” will (respectfully) be banned from this session.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Derrick Aroh
Derrick Aroh

RCA Records

photo of Lyndsey Havens
photo of Gelareh Rouzbehani
Gelareh Rouzbehani

Rouz Group Inc.

photo of Mike Weiss
Mike Weiss


Primary Access
Music Badge
Platinum Badge
Interactive Badge
Secondary Access
Film & TV Badge