Calling all artists, managers, and artist advocates who are curious as to what label A&Rs and management companies are looking for when identifying and signing new talent. In this completely interactive session, we’ll go through specific examples of what music execs look for when investing in new artists and creators. We’ll spark debates and healthy discussion – but most importantly aim to help the audience understand the thought process behind the people they are looking to gain the attention of. The phrase “Going viral on TikTok” will (respectfully) be banned from this session.