Calling all artists, managers, and artist advocates who are curious as to what label A&Rs and management companies are looking for when identifying and signing new talent. In this completely interactive session, we’ll go through specific examples of what music execs look for when investing in new artists and creators. We’ll spark debates and healthy discussion – but most importantly aim to help the audience understand the thought process behind the people they are looking to gain the attention of. The phrase “Going viral on TikTok” will (respectfully) be banned from this session.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Derrick Aroh
RCA Records
Lyndsey Havens
Billboard
Gelareh Rouzbehani
Rouz Group Inc.
Mike Weiss
UnitedMasters