Consumer expectations have gone through a massive shift since 2020 - brands can no longer just talk the talk. Brands aren’t just seen for the product or service they provide, they’re judged on moral and ethical grounds too. With inclusivity more important than ever to today’s consumers, fostering inclusive, authentic communities where consumers feel seen is critical to brand success.
This is particularly crucial in the beauty industry where brand loyalty can be fickle and consumers – particularly Gen Z – test all waters or move on quickly.
Learn how from a roster of marketing and tech experts.