Why Is Healthcare Doing Less With More (Data)?

Mar 9, 2024

11:30am – 12:30pm CT

Targeted ads. Suggested content. Search history recommendations. Digital experiences are driven by personalization. On top of the pyramid lie consumer giants like Amazon, which have revolutionized the use of data to target consumers. In healthcare, patients trust providers with richer data and an even deeper opportunity to know them and deliver personalized experiences – yet we’re behind. Why? Jan and Carrie will explore a reimagined healthcare landscape with personalization as the backbone of patient experience, where data drives customization and patient trust is the measure of success.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jan Berger
Jan Berger

Health Intelligence Partners

photo of Carrie Kozlowski
Carrie Kozlowski

Upfront Healthcare