Targeted ads. Suggested content. Search history recommendations. Digital experiences are driven by personalization. On top of the pyramid lie consumer giants like Amazon, which have revolutionized the use of data to target consumers. In healthcare, patients trust providers with richer data and an even deeper opportunity to know them and deliver personalized experiences – yet we’re behind. Why? Jan and Carrie will explore a reimagined healthcare landscape with personalization as the backbone of patient experience, where data drives customization and patient trust is the measure of success.