Organoleptic Retailing: Using the Senses to Engage Customers

Mar 11, 2024

4:00pm – 5:00pm CT

Organoleptic is defined as acting on, or involving the use of, the senses. Join the “Flavor Temptress”/CEO and Brand Curator of one of the country's best ice cream brands (named Oprah Magazine’s "Sexiest Ice Cream Alive"), as they take you on a multi-sensory marketing journey. Explore and experience the power of Organoleptic Marketing through the seen and unseen world of smell, taste, touch, sight, and feel. From the visual impact of shop design to the often-elusive scents that keep customers coming back, learn how to create enduring customer connection through the sensual world.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Tamara Keefe
Tamara Keefe

Clementine's Naughty & Nice Ice Cream

photo of Frank R. Uible III
Frank R. Uible III

Clementine’s Naughty and Nice Ice Cream

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