Demystifying Japan: The World’s Second Largest Music Market

Mar 11, 2024

4:00pm – 5:00pm CT

Despite Japan being the world’s second largest music market, it remains one of the most challenging and misunderstood industries in the world. What makes the Japanese music market so unique and difficult to break into? We will break down and take a look into the various and deeply unique cultural processes (Japanese record label and publishing infrastructures, fandom culture, physical CD and DVD sales, etc.) and its impact on the local market, while elaborating on the forward-thinking path as the globalization of music continues to be at the forefront of the mainstream music conversation.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Kenneth Kobori
Kenneth Kobori

SURF Music

photo of Jonathan Streetman
Jonathan Streetman

Rock Paper Scissors

photo of Tamayu Takayama
photo of Elisa Watanabe
Elisa Watanabe

Ultra Music Publishing

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Secondary Access
Film & TV Badge