Anatomy of a Virtual Music Experience in Fortnite

Mar 12, 2024

11:30am – 12:30pm CT

This panel will dive into what goes into making a virtual musical experience in Fortnite and also give attendees a taste of the future of musical experiences in video games that can be created directly by users. The session will also explore the key aspects of the making of the virtual experience (e.g. music licensing, artist & brand collaboration, working with labels, publishers, and creators). Additionally, speakers will discuss the many opportunities of the virtual music experience (wider audience engagement, creative islands with vast possibilities, etc.) and also some of the challenges that can occur.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Melissa Bortnick
photo of Emily Levy
Emily Levy

Epic Games

photo of Alicia Matusheski
Alicia Matusheski

Perkins Coie LLP

photo of Jillian Rothman
Jillian Rothman

Warner Music Group

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge