This panel will dive into what goes into making a virtual musical experience in Fortnite and also will give attendees a taste of the future of musical experiences in Fortnite that can be created directly by users. The panel will explore the key aspects of the making of the virtual experience (e.g. music licensing, artist & brand collaboration, working with labels, publishers, and creators). The panel will explore the many opportunities of the virtual music experience (wider audience engagement, creative islands with vast possibilities, etc.) and also some of the challenges that can occur.