In a time when TikTok is taking over search engines and the dream of living off sponsored content is more accessible than ever, there’s millions of creators (and their followers) choosing to move off social platforms for good — for political and/or mental health reasons. Which leaves many creators and brand advertising partners with the question – what now? This discussion invites anyone in, or adjacent to, the creator economy to explore what the future holds for all of those who are opting out of social platforms, and for those that choose to stay, how to make it sustainable.