Introducing Gen Alpha: A Brand's New Key Audience

Mar 11, 2024

2:30pm – 3:30pm CT

Picturing the future often includes flying cars and trips to outer space—but what about the generation that will be driving our future economy? In this session, get to know Generation Alpha (born 2010-2024), their tendencies and behaviors, and how the youngest generation is poised to transform the world as we know it.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Joanna Piacenza
Joanna Piacenza

Morning Consult

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