High Style: Exploring the Influence of Cannabis on Retail

Mar 8, 2024

4:00pm – 5:00pm CT

The influence of cannabis on fashion extends beyond cannabis-themed apparel with designers drawing inspiration from the plant and cannabis companies approaching branding from a traditional retail / CPG point of view. We’ll explore the fashion industry’s impact on cannabis retail trends and aesthetics and vice versa. From the use of sustainable materials like hemp to the inclusion of cannabis accessories and non-THC products on retail shelves and even the burgeoning luxury market. Meet the fashion designers and retailers embracing this cultural shift and creating this “high minded” niche.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Brett Heyman
Brett Heyman

Edie Parker and Flower by Edie Parker

photo of Dae Lim
Dae Lim

Sundae School

photo of Rosie Mattio
Rosie Mattio

Mattio Communications

photo of Lana Van Brunt
Lana Van Brunt

Sackville & Co. and Sackville Studios

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