Always Listening: The Music Recognition Technology Revolution

Mar 13, 2024

10:00am – 11:00am CT

The global Neighbouring Rights market is expected to exceed $3.7 billion by 2030. As the broadcast landscape transforms, moving from linear to digital, what does that mean for your neighbouring rights dollar and as the value of public performance increases, how will MRT be used to ensure that the music played in bars, pubs, clubs & other public venues is accurately identified and monetized? How will this technology bring transparency and protect rightsholders’ and creators’ revenues? What are some of the advantages & pitfalls? And what is the future for the US, the world’s biggest market?

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photo of Ryan Edwards
photo of Gillian Hobson
Gillian Hobson

Universal Music Group

photo of Iñigo Ugarteburu
photo of Mark Vermaat
Primary Access
Music Badge
Platinum Badge
Interactive Badge
Secondary Access
Film & TV Badge