Music + Ads: Breaking Through in an Ever-Changing Landscape

Mar 12, 2024

11:30am – 12:30pm CT

This panel will explore the power of music in advertising, through the lens of a music supervisor, agency business affairs exec, artist management ad exec, & founder of a custom music house. Conversation will dive deep into the process from storyboard/script to song, from all sides of the table - where we are & where we’re headed - including custom score vs. artist tracks, creating music to elevate picture, understanding & executing on client’s creative vision, navigating digital & social media, A.I. & evolving deal structures, & breaking through in a crowded, ever-changing industry.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jason Altshuler
Jason Altshuler

Paintbox Music Group

photo of Georgette Bivins
photo of Boyd McDonnell
Boyd McDonnell

21 South Music

photo of Lauriana Zuluaga
Lauriana Zuluaga

Secret Road Music Services

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film & TV Badge
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