This panel will explore the power of music in advertising, through the lens of a music supervisor, agency business affairs exec, artist management ad exec, & founder of a custom music house. Conversation will dive deep into the process from storyboard/script to song, from all sides of the table - where we are & where we’re headed - including custom score vs. artist tracks, creating music to elevate picture, understanding & executing on client’s creative vision, navigating digital & social media, A.I. & evolving deal structures, & breaking through in a crowded, ever-changing industry.