Looney Tunes’ Blueprint for Bringing Legacy Brands to TikTok

Mar 11, 2024

10:00am – 11:00am CT

As TikTok continues its rise, brands also continue to explore more impactful ways of building and engaging communities there. Among those brands is an unlikely success story – Looney Tunes. Featuring a cast of characters three times older than its audience, it’s a legendary brand that deftly wields a modern understanding of culture, content and TikTok communities. Social media agency Movement Strategy will unpack how they brought the 80-year-old Looney Tunes brand to TikTok -- using carefully curated content and community insights to earn over 1 million organic followers in under 5 months.

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photo of Jason Mitchell
Jason Mitchell

Movement Strategy

photo of Ashley Woodall
Ashley Woodall

Warner Bros. Discovery

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