Looney Tunes’ Blueprint for Bringing Legacy Brands to TikTok

Date TBA

As TikTok continues its rise, brands also continue to explore more impactful ways of building and engaging communities there. Among those brands is an unlikely success story – Looney Tunes. Featuring a cast of characters three times older than its audience, it’s a legendary brand that deftly wields a modern understanding of culture, content and TikTok communities. Social media agency Movement Strategy will unpack how they brought the 80-year-old Looney Tunes brand to TikTok -- using carefully curated content and community insights to earn over 1 million organic followers in under 5 months.

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Josh Hackbarth

Warner Bros. Entertainment

Jason Mitchell

Movement Strategy

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