Rebranding Cancer

Mar 11, 2024

10:00am – 11:00am CT

A brand promises an experience & cancer is the most iconic brand. It connotes ownable foreshadowing language & frightful expectations. But the 2nd leading cause of death in the US is losing ground to the most targeted treatment & prevention options to date. Cancer is no longer an automatic death sentence. 50% of people diagnosed now survive 10+ years. Despite this progress, the Big C brand hasn’t changed.
The panel will address this powerful inflection point for oncology, bringing together a group of experts to discuss how to evolve the cancer brand into a true appraisal of oncology today.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Murray Aitken
photo of Christianna Gorin
Christianna Gorin

Ogilvy Health

photo of Dr. Kathryn Hudson
Dr. Kathryn Hudson

Texas Oncology

photo of Sarah Krüg
Sarah Krüg

CANCER101; Health Collaboratory