A brand promises an experience & cancer is the most iconic brand. It connotes ownable foreshadowing language & frightful expectations. But the 2nd leading cause of death in the US is losing ground to the most targeted treatment & prevention options to date. Cancer is no longer an automatic death sentence. 50% of people diagnosed now survive 10+ years. Despite this progress, the Big C brand hasn’t changed.
The panel will address this powerful inflection point for oncology, bringing together a group of experts to discuss how to evolve the cancer brand into a true appraisal of oncology today.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.