Data-Driven Touring: How to Turn Fan Data into Packed Shows

Mar 13, 2024

11:30am – 12:30pm CT

Discover the power of data in creating unforgettable concerts. This panel, featuring industry experts, dives into the best strategies to connect with fans, optimize ticket sales & tour revenue, and heighten fan engagement using data.

Learn how to harness fan data for a thriving tour - whether you're a major act or an emerging artist. We'll cover fan data capture, analytics, SMS marketing, and how intimate events can deepen fan relationships while generating additional revenue. Turn data into your secret weapon for sold-out shows!

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Sam Alpert
Sam Alpert

Wasserman Music

photo of Katherine Friedland
Katherine Friedland

Mom+Pop Music

photo of David Mckay
photo of Aaron Summer
Aaron Summer

Mick Management

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Secondary Access
Film & TV Badge