Data-Driven Touring: How to Turn Fan Data into Packed Shows
Discover the power of data in creating unforgettable concerts. This panel, featuring industry experts, dives into the best strategies to connect with fans, optimize ticket sales & tour revenue, and heighten fan engagement using data.
Learn how to harness fan data for a thriving tour - whether you're a major act or an emerging artist. We'll cover fan data capture, analytics, SMS marketing, and how intimate events can deepen fan relationships while generating additional revenue. Turn data into your secret weapon for sold-out shows!
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Sam Alpert
Wasserman Music
Katherine Friedland
Mom+Pop Music
David Mckay
Seated
Aaron Summer
Mick Management