Glocalization in Music: The Art of Adapting

Mar 13, 2024

2:30pm – 3:30pm CT

Music has never been more global, but as the advantage of English-language music falls away in favor of homegrown stars, how can the industry adapt. Downtown Music President, Pieter van Rijn, oversaw FUGA's explosive growth, launching local hubs globally and growing its client base to 1000+ music companies. In this fireside chat, he speaks to one of the industry's most valued contributors, author of Tarzan Economics and ex-Chief Economist of Spotify and PRS For Music, Will Page. They'll discuss the realities of a glocalized market, why it's happening and what the opportunities/challenges are.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Will Page
Will Page

Pivotal Economics

photo of Pieter Van Rijn
Pieter Van Rijn

Downtown Music

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Secondary Access
Film & TV Badge