The Experience Economy: The Future of Events & Culture

Mar 13, 2024

11:30am – 12:30pm CT

Creating immersive and unforgettable experiences is essential to captivate attendees at B2B & B2C events. Customization, efficiency, and impact are top priorities for event and marketing leaders working with limited resources and competitive targets. Panelists from Live Nation, Visa, and Pourri will discuss strategies for challenging and engaging audiences through cutting-edge technology, imaginative storytelling, and customer-centric innovation, creating value for attendees through every step of their journey.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Kim Aimi
photo of Suzy Batiz
Suzy Batiz

~Pourri, From The Makers Of Poo~Pourri

photo of Anubhav Mehrotra
Anubhav Mehrotra

Live Nation

photo of Mike Schaiman
Mike Schaiman

Gen City Labs

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge