Creating immersive and unforgettable experiences is essential to captivate attendees at B2B & B2C events. Customization, efficiency, and impact are top priorities for event and marketing leaders working with limited resources and competitive targets. Panelists from Live Nation, Visa, and Pourri will discuss strategies for challenging and engaging audiences through cutting-edge technology, imaginative storytelling, and customer-centric innovation, creating value for attendees through every step of their journey.