Featured Session: The International Touring Boom for Artists

Mar 14, 2024

2:30pm – 3:30pm CT

How does the live entertainment industry keep up with the perceived 'overnight' success of rising artists? Does skyrocketing on streaming platforms and social channels equate to selling out massive venues? Experts dive into these topics while discussing how the globalization of music turned into some of the most successful global tours for artists like RBD, Karol G, Peso Pluma, Kali Uchis and others from all over the world. Where did the demand come from, how does touring fill the demand for these artists, what's next, and what is fueling this momentum?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jon Lieberberg
Jon Lieberberg

Baron Management

photo of Julyssa Lopez
Julyssa Lopez

Rolling Stone Magazine

photo of Hans Schafer
Hans Schafer

Live Nation

Online Availabilty

This event is currently available on demand.
Video On Demand for this event began on Saturday, March 30th 2024 at 10:00am CT.

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge
Closed Captioned
Open Captioned