Play as Brand Strategy

Mar 11, 2024

2:30pm – 3:30pm CT

Join leaders from Adobe, Lyft, xDisney, and Cogs & Marvel and unpack how the power of play creates brands' most immersive, compelling, and memorable experiences.

Play is hardwired into our brains - the foundation for how we engage, learn, connect, and share. And that doesn't stop as we become adults.

Together, we'll explore how to find your own definition of play, how any brand can embrace it to find new levels to their own story, and develop more meaningful relationships with their audiences. And you KNOW we're gonna have fun.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Sura Al-Naimi
Sura Al-Naimi

HiHelloSura Innovation

photo of Damon Guidry
photo of Nikki Martinez
photo of Gregory Schram
Gregory Schram

Cogs & Marvel

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film & TV Badge
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