Meet Sura Al-Naimi, former Innovation and Creativity Director at The Walt Disney Company, and Chief Creativity Strategist, and CEO of HiHelloSura. For over 20 years, she has been an instrumental catalyst driving organizational transformation through innovation and creativity initiatives across consultancies, startups, and in-house for the ‘Mouse’.
At Disney, Sura mastered building beloved brands and magical experiences while infusing innovation into cultures and mindsets. Upon her arrival, she led the inception of the 23M views, record-breaking "Express Your Disney Side" augmented reality pop-up which surprised shoppers with Disney character shadows.
As a sought-after keynote speaker and creativity coach changemaker, Sura has since brought these rare Disney ingredients to leading companies like Sony, Unilever, AARP, and Hyperloop - unlocking creative potential on her client teams and guiding them to embed innovation into their DNA. She has worked with UC Berkeley and Singularity University, preparing the future generations of sustainable and creative leaders.
Sura also empowers individuals to unlock their innovative thinking through her digital course "12 Bites, 12 Days." With her diverse hands-on experience across sectors, Sura has a 20+ year track record in helping leaders and teams confidently build their innovation capabilities.
Learn about Sura’s work at:
Qualifications BSC Psychology, MA Advertising & Marketing, NLP Practioner
Industry - FMCG, Tech, Healthcare, Luxury, Beverages, Travel, Wellness
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