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We all have our favorite binge formats: Netflix shows, YouTube influencer shows, photography formats, and podcasts, like Vogue's 73 Questions, Humans of New York, Hot Ones, or the BBC's Desert Island Discs. In this 90-minute interactive workshop, together we will develop a content format from zero—something that can not just capture but also keep audience attention. Think improv for format development. We will also showcase some successful formats, unpack them, and reveal the magic that makes them so addictive for their audiences.