Formats Unpacked: How to Develop a Format Idea in 60 Minutes

Mar 8, 2024

2:30pm – 4:00pm CT

Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If RSVP spots are full, there may walk up slots available and we encourage you to check in at the start time to put your name on the list.

We all have our favorite binge formats: Netflix shows, YouTube influencer shows, photography formats, and podcasts, like Vogue's 73 Questions, Humans of New York, Hot Ones, or the BBC's Desert Island Discs. In this 90-minute interactive workshop, together we will develop a content format from zero—something that can not just capture but also keep audience attention. Think improv for format development. We will also showcase some successful formats, unpack them, and reveal the magic that makes them so addictive for their audiences.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Hugh Garry
Hugh Garry


photo of Anjali Ramachandran
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