Immersive entertainment has emerged as a powerful channel for driving awe and wonder, with new ways to experience art, films, and music. Innovative tactics and spaces are being designed to experience this new media, drive human connection, and bring people closer to what they love. This conversation with award-winning creators spanning tech, film, and art, will unpack what goes into building authentic immersive experiences, transporting and transforming audiences, trade secrets to creating moments that enable human connection, and visions for the future of immersive and experiential design.