Athlete as a Brand: Creating Authentic Connections

Mar 10, 2024

4:00pm – 5:00pm CT

Athletes today are building businesses, nonprofits, and creating identities that go well beyond the court, field and stadium. They’re interested in having meaningful conversations with brands that want to invest dollars not just in the person’s athletic success, but in who they are and what they stand for. Brands will learn best practices to create authentic relationships with athletes while driving new value for consumers. And athletes will walk away with a new playbook for how they can make the most out of their own personal brand.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Brandon Marshall
Brandon Marshall


photo of Beth Sidhu
Beth Sidhu


photo of Kalen Thornton
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