For decades, brands relied on ad placement through strategic billboards, and cheap souvenirs cups. With technology on the rise, marketing is evolving, merging personal and digital experiences. Immersive tech is changing consumer attitudes, making brands rethink engagement. Mistakes in team activation, data capture, and media exposure are common. How can brands optimize fan interactions, personalize experiences, and authentically connect with fans? Learn from sports teams and tech experts on how to influence consumers, build your ultimate fanbase, and drive revenue using immersive technology.