The Ultimate Fan: Merging Personal & Digital Experiences

Mar 9, 2024

11:30am – 12:30pm CT

For decades, brands relied on ad placement through strategic billboards, and cheap souvenirs cups. With technology on the rise, marketing is evolving, merging personal and digital experiences. Immersive tech is changing consumer attitudes, making brands rethink engagement. Mistakes in team activation, data capture, and media exposure are common. How can brands optimize fan interactions, personalize experiences, and authentically connect with fans? Learn from sports teams and tech experts on how to influence consumers, build your ultimate fanbase, and drive revenue using immersive technology.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Ryan Chenault
Ryan Chenault

Columbus Blue Jackets

photo of Matt Gardner
Matt Gardner

St. Louis Blues

photo of James Giglio
James Giglio

MVP Interactive

photo of Michelle Roguso
Primary Access
Music Badge
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