James Giglio

James Giglio, CEO and Founder of MVP Interactive, is a seasoned industry pioneer renowned for crafting immersive experiences that transcend traditional advertising. His visionary approach to fan engagement, established before the mainstream adoption of virtual reality, demonstrates a profound understanding of today's consumer preferences, who prioritize experiences over conventional ads. MVP Interactive has partnered with some of the world's largest brands, professional sports teams, and major leagues, including Coca-Cola, Cox, Audi, AT&T, Boston Red Sox, NY Rangers, NFL, and Graceland. Named Sports Business Journal Power Player of 2024, James recently launched MVP's Interactive Advertising Network, creating new opportunities for non-endemic brands in sports venues.