Please Help, My Artist is Lost in a Sea of Content!

Mar 14, 2024

4:00pm – 5:00pm CT

Having a great song doesn't mean you know how to navigate all the different content types in an online world. How can you make sense of music videos, short-form content and more to keep fans engaged, grow your audience, and hopefully cut through the noise? Hear from artists, managers and labels who are creating a variety of successful content strategies in support of their music, along with experts from YouTube to help you develop your best impact moments.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Brandon Becker
Brandon Becker

Beggars Group

photo of Alexandra Kay
photo of David Krinsky
David Krinsky

YouTube Music

photo of Amy Lombardi
Amy Lombardi


Primary Access
Music Badge
Platinum Badge
Interactive Badge
Secondary Access
Film & TV Badge