Presented by Bacardi

Changing Tunes: The Role of AI in Music Creation

Mar 13, 2024

4:00pm – 5:00pm CT

Generative AI, and the models that fuel it, have the potential to redefine the creative process across countless mediums and industries. Where that potential truly takes flight is with AI custom modeling, which allows users to train these tools to output content far more in-line with their creative vision. As an artist, custom modeling empowers stakeholders to harness the capabilities of AI to revolutionize how music is created, distributed, and enjoyed. In this panel, BACARDÍ and BBDO show how they partnered with Boi-1da to support and uplift rising talent in the music industry using custom modeling to improve demo projects and finalize fully produced tracks in a shorter timeline, giving them access to award-winning talent and tools.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Alex Booker
Alex Booker

BBDO New York

photo of Brian Hiatt
Brian Hiatt

Rolling Stone

photo of Laila Mignoni
photo of Boi-1da

Isla Management

Online Availabilty

This event is currently available on demand.
Video On Demand for this event began on Thursday, April 11th 2024 at 12:00pm CT.

Primary Access
Music Badge
Platinum Badge
Secondary Access
Interactive Badge
Film & TV Badge
Open Captioned