What is your sport of choice – Golf, Football, Soccer, Tennis? While these much-established games have tremendous fan following, there are other games that are fast gaining global popularity and making a separate genre in sports with their immense fun quotient. The American sports industry has experienced significant growth in recent years, becoming a major player in the global market. With a wide range of revenue streams, from sponsorships, to media rights and merchandising, the business of sports is growing. Delve into the business of emerging sports, analyze the stats and explore the rise.