African Music's Mainstream Impact on Culture & Community
Join our dynamic discussion as we explore the significance of African music's journey to the mainstream. With the GRAMMYs now recognizing Afrobeats, Uncle Waffles groundbreaking Coachella performance, Burna Boy's historic UK stadium headline, and Ckay's billion-stream hit "Love Nwantiti," – the influence is undeniable. Discover the path that led us here and the immense value of African music audiences worldwide, all shaping the future of the global music industry. From streaming's impact to the transformative power of live shows, let's envision the exciting future for music from the diaspora.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Liz Agyeman
TuneCore
Denisha Kuhlor
Stan
Melanie McClain
Blurred Lines
Christine Osazuwa
Shoobs / Measure of Music