Technology continues to push the music business forward, and the newest stage features XR and AR holograms. AR unlocks innovative and magical experiences for artists and fans, and new revenue streams for the biz. But for 3D music, to take flight we’ll need to invest time, energy, and resources to create an environment that nurtures growth. In this panel we’ll discuss best practices for building new businesses, lessons learned, and offer resources to give attendees an edge when taking AR to market today. We’ll also look to the future to see what's coming next!