Just as music progressed from CDs to streaming, the next stage is waiting with AR holograms. AR unlocks innovative and magical experiences for artists and fans, and new revenue streams for the music biz. The technology is already here, but for 3D music to take flight we’ll need to invest time, energy, and resources to create an environment that nurtures growth. In this panel we’ll discuss best practices for building new businesses, lessons learned, and offer tools and resources to give attendees an edge when taking AR to market now. We’ll also look into the future to see what's coming next!