Storytelling in Sports - Rewriting the Narrative

Mar 9, 2024

10:00am – 11:00am CT

We'll share firsthand experiences of our work with some of professional sports newest brands, including the NHL's newest expansion teams, the Seattle Kraken and Vegas Golden Knights, MLB's recently-rebranded Cleveland Guardians, and one of MLS's newest franchises, Charlotte FC. Our panelists will discuss how we helped each of these brands make splashes in new and dynamic ways, particularly with videos and in-venue experiences. We'll share how we helped write a new narrative, flipping the script on traditional sports storytelling, while attracting attention of fans around the world through captivating content and viral moments.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Lamont Buford
Lamont Buford

Seattle Kraken

photo of Jonny Greco
Jonny Greco

Shine Entertainment

photo of Tara Hewit
Tara Hewit

Charlotte FC

photo of Ryan Pritt
Ryan Pritt

Pritt Entertainment Group

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge