Transmedia is Back – But What Comes Next?

Mar 12, 2024

2:30pm – 3:30pm CT

"The Last of Us." "Super Mario. Bros: The Movie," "Barbie," "Jedi: Fallen Order." Now more than ever, entertainment IP is adopting a transmedia strategy, and brands are being built across film, TV, video games, publishing, live activations, and consumer products. As the transmedia market matures, what do producers, videogame publishers, movie studios, financiers and creatives need to know? Join our panel of leading practitioners as they discuss the current transmedia landscape -- and where we might go next.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Michael Goldberg
Michael Goldberg

Story Kitchen

photo of Dmitri Johnson
Dmitri Johnson

Story Kitchen

photo of Simon Pulman
Simon Pulman

Pryor Cashman LLP

photo of Diana Williams
Diana Williams

Kinetic Energy Entertainment

Primary Access
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