"The Last of Us." "Super Mario. Bros: The Movie," "Barbie," "Jedi: Fallen Order." Now more than ever, entertainment IP is adopting a transmedia strategy, and brands are being built across film, TV, video games, publishing, live activations, and consumer products. As the transmedia market matures, what do producers, videogame publishers, movie studios, financiers and creatives need to know? Join our panel of leading practitioners as they discuss the current transmedia landscape -- and where we might go next.