"The Last of Us." "Super Mario. Bros: The Movie," "Barbie," "Jedi: Fallen Order." Now more than ever, entertainment IP is adopting a transmedia strategy, and brands are being built across film, TV, video games, publishing, live activations, and consumer products. As the transmedia market matures, what do producers, videogame publishers, movie studios, financiers and creatives need to know? Join our panel of leading practitioners as they discuss the current transmedia landscape -- and where we might go next.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Michael Goldberg
Story Kitchen
Dmitri Johnson
Story Kitchen
Simon Pulman
Pryor Cashman LLP
Diana Williams
Kinetic Energy Entertainment