Branding Movements: Advertising for Impact

Mar 9, 2024

11:30am – 12:30pm CT

Brands have enormous power and their support of social causes can ignite cultural change. But in the wake of recent controversy, some companies are protecting their brands instead of taking a stand. In this panel, executives join activists to discuss the role of brands and advertising in social justice activism. They’ll share their experience rallying nationwide support for the Abolition Amendment to end the exception in the 13th Amendment that still allows slavery as punishment, and explain why brands and advertisers must use their platforms and talents for good and the right way to do it.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Palika Makam
Palika Makam

Ben & Jerry's

photo of Johnny Perez
Johnny Perez

The National Religious Campaign Against Torture

photo of Chris Plating
photo of Bianca Tylek
Bianca Tylek

Worth Rises

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