The Future of Advertising: A Strategic Foresight Workshop

Mar 9, 2024

10:00am – 11:30am CT

Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If RSVP spots are full, there may walk up slots available and we encourage you to check in at the start time to put your name on the list.

The advertising landscape is undergoing unprecedented disruption. From data privacy to immersive technologies to generative AI, the industry is facing a bright but uncertain future. This workshop will equip you with the toolkit to become an advertising futurist. We will venture into several different “futures” of what advertising may look like in the near to distant future, introduce strategic foresight tools and best practices along the way, and showcase examples of how today's leading brands are already taking steps to prepare for the future.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Mary Lague
Mary Lague


photo of Aidan Leahy
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