The Five Tiers of Podcast Audience Development

Mar 10, 2024

11:30am – 1:00pm CT

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Podcast marketing is more art than science, but there are tried-and-tested methods to reach new audiences for your show. Podglomerate founder and CEO Jeff Umbro will walk listeners through the five tiers of podcast audience development: publicity, marketing, cross-promotion, merchandising, and paid acquisition. The Podglomerate has worked with some of the largest shows in the world to help them find new audiences and reinvigorate existing listeners.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jeff Umbro
Jeff Umbro

Podglomerate