Shopping is more than a transaction; it is an experience. Bringing intention to those experiences – engaging all five senses – brings people back for more. That’s just one reason the “Tarzhay” magic is real. NY Times bestselling author Tabitha Brown sits down with Target’s Chief Guest Experience Officer Cara Sylvester to explore an inside look at how the magic is created, with practical approaches to the art of curating guest experience. Sylvester shares everything from loyalty programs to the power of consumer insight-gathering to what happens when you bring affordable luxuries and a little gamifying to make everyday shopping anything but everyday.