Branding Space: The Art of Science Communication

Mar 9, 2024

10:00am – 11:00am CT

It’s not rocket science, except when it is. Hear from a panel of top space communicators & journalists as they discuss the importance of effective reporting of elaborate scientific ideas to the public. The aerospace sector continues to dominate headlines across the world as humans achieve major milestones like the successful deployment of the James Webb Space Telescope, the launch of Artemis I, and advancements in Martian exploration. Learn what it takes to translate complex scientific feats so that everyone can hold the latest discoveries of the universe in the palm of their hand.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Brittany Brown
photo of Savannah Horton
Savannah Horton

Aerospace Industries Association

photo of Sabrina Steele
Sabrina Steele

The Aerospace Corporation

photo of Jackie Wattles
Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film & TV Badge
People also favorited