Future of Food: Marketing Innovation in the Food Industry

Mar 9, 2024

10:00am – 11:00am CT

We’re diving into the dynamic world of plant-based food marketing and sharing exclusive insights from industry-leading marketers from two disruptor brands – the beloved fast casual restaurant chain Shake Shack and innovative AI food tech company NotCo. They will share their experiences, strategies and lessons learned from crafting and executing compelling marketing campaigns that have resonated with consumers around the world. Attendees will gain valuable insights into shaping marketing decisions and the importance of staying agile in a rapidly changing food landscape.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jay Livingston
Jay Livingston

Shake Shack

photo of Fernando Machado
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