photo of Fernando Machado

Fernando Machado

Chief Marketing Officer

Dove Real Beauty Sketches, Dove Camera Shy, Vaseline Sea of Skin, Moldy Whopper, Whopper Detour, Google Home of the Whopper, Burning Stores, Popeyes Chicken Sandwich, Tony Hawk Pro Skater Scratch That Board, among many other ad campaigns that became part of pop culture all have one thing in common: The fact that they delivered strong in-market results. Well… that and the marketer who worked behind them. Fernando Machado is known as an expert in his field, providing inspiration to many on the basis of his creative genius. With a passion for growing brands and businesses, he's an avid believer that creativity can be a source of competitive advantage. Over the years, he's established a reputation for his distinctive propositions, innovation, design, technology and overall marketing approach.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Fernando Machado
Events featuring Fernando Machado