Designing Successful AI Products and Services

Mar 11, 2024

11:30am – 12:30pm CT

Today, most AI projects fail. Teams choose the wrong things to build. Based on 10 years of researching challenges in AI innovation as well as insights from teaching technical, business, and design students how to innovate with AI, we discuss how to brainstorm low-risk, high-value AI concepts, and things that are buildable and desirable. Neither user-centered nor technology-centered approaches work. We discuss how to integrate aspects of both while focusing on situations where moderate model performance generates value for users and service providers.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Nur Yildirim
Nur Yildirim

Carnegie Mellon University

photo of John Zimmerman
John Zimmerman

Carnegie Mellon University

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film & TV Badge
People also favorited