This panel will feature five of today’s biggest music video directors who have worked with artists like Daft Punk, Jack White, and Olivia Rodrigo, as well as won top awards at SXSW’s film festival.

What the *bleep* do they know? They’ll share the challenges they’ve faced, from pitching to production, and solutions they’ve found to cut through the bull$h!t and make some of today’s best music videos.

Our co-organizer is We Direct Music Videos, the pioneering organization founded by Daniel Kwan, who directed “Everything Everywhere All at Once” and began his career making music videos.

SXSW is one of the only major film festivals that honors music videos, which is why it’s the perfect place for this panel. In it, we’ll showcase music videos by our five directors and discuss how they were made. We think it’s going to be well… f*cking awesome.