In this session, hear how Iskra Lawrence has been able to turn her personal brand into a multi-million dollar business. Iskra is the founder of Saltair, a model, activist and mom. Widely recognized for her modeling career, Iskra has built a loyal community of 7 million followers across all platforms and has been able to skillfully extend her influence into the business realm, achieving remarkable success. Saltair, with its mission to advocate for self-care in daily routines, resonates across the US and can be found in Target stores nationwide.