How To Build A Personal Brand & Use It To Fuel Your Business

Mar 9, 2024

2:30pm – 3:30pm CT

In this session, hear how Iskra Lawrence has been able to turn her personal brand into a multi-million dollar business. Iskra is the founder of Saltair, a model, activist and mom. Widely recognized for her modeling career, Iskra has built a loyal community of 7 million followers across all platforms and has been able to skillfully extend her influence into the business realm, achieving remarkable success. Saltair, with its mission to advocate for self-care in daily routines, resonates across the US and can be found in Target stores nationwide.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jennifer Birn
Jennifer Birn

Austin Lifestyle Magazine

photo of Iskra Lawrence
Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge
People also favorited