The alternative protein industry has been under fire recently. Consumer purchases have plateaued, and the media has blasted alternative protein with articles like “Fake Meat Was Supposed to Save the World. It Became Just Another Fad”. This panel will explore different viewpoints on what’s next for alternative protein, questioning the industry's ability to live up to its promises and examining the steps needed to address the global demand for meat and climate change effectively. This panel will also discuss what to look for if you want to invest in the alternative protein sector.