Unlimited Upside: Why Investing in Women’s Sports is a Win

Mar 10, 2024

11:30am – 12:30pm CT

The panelists will discuss what it takes to keep the momentum of growth going in women’s sports worldwide, under the umbrella of equity, inclusion and investment. Moderated and hosted by women who have led sports investment in brave and distinctive ways, we will explore the factors that must be in place for broadcasting, viewership and sponsorship to increase, their respective impact on athlete salary, treatment and opportunities, and the relationship of these factors to the continued success of women’s sports on a global scale.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jenny Nguyen
Jenny Nguyen

The Sports Bra

photo of Kara Nortman
Kara Nortman

Angel City Football Club & Monarch Collective

photo of Cassondra Spring
Cassondra Spring

Liv Cycling

photo of Kate Veronneau
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