Kate Veronneau

Kate Veronneau is the Director of Women’s Strategy at Zwift. With a rich background in sports, as a former college basketball player and professional cyclist, Kate brings a wealth of experience and a unique perspective to her role.

At Zwift, the innovative indoor cycling platform, Kate is driving several groundbreaking initiatives aimed at promoting women's cycling and advancing gender equality in sports. Among her notable projects are the 5-year title sponsorships of the Tour de France Femmes avec Zwift and Paris-Roubaix Femmes avec Zwift, which have significantly amplified the visibility and support for women's cycling worldwide. Additionally, Kate has played a pivotal role in the success of Zwift Academy, a revolutionary global talent identification competition on the virtual platform, offering promising cyclists the chance to win a real life pro contract.

Kate's firsthand experience as both an elite athlete and now a leading sponsor affords her invaluable insight into both the challenges and opportunities facing women in sports. Her passion for promoting inclusivity and empowerment within the sporting community continues to drive meaningful change within Zwift and beyond.